Johannesburg resident and ex-Managing Director of the South African Ballet Theatre, Fiona Budd, was tasked with strategically and operationally managing the Sandton SPCA’s fundraising, as well as providing support to its marketing efforts.
During her time at the Sandton SPCA, Fiona initiated and successfully managed a number of fundraising initiatives, including the ‘Leave your Paw-Print’ campaign, the SPCA/Hill’s Muttwalk, a partnership for the Jock of the Bushveld movie and an Anti-Guy Fawkes dinner. In total, Fiona raised over R820 000 for the Sandton SPCA. Her marketing efforts included organising pro-bona adoption posters and a TV advert and facilitating educational pamphlets - all to raise awareness, which will contribute to stopping abuse and neglect.
As the Sandton SPCA relies entirely on donations, having Fiona on board as an experienced fundraiser made a huge difference to how they operate and the extent to which they can assist abandoned, abused and neglected animals.
“Being surrounded by animals while I worked was such a joy. It was also a year of being exposed to the extremes of human nature - great cruelty from some but great love, compassion and unselfishness from others. However, it was a once-in-a-lifetime opportunity that changed lives and taught me who and what is important.”
Since the end of her placement in March 2012, Fiona has continued her involvement with her Change the World host organisation, assisting with some of the campaigns that she initiated. She says: “The Sandton SPCA team and the animals there have a very special place in my heart and I will continue to support them wherever and however I can on a permanent basis.”
Fiona has taken up office as Client Relations Manager and is responsible for marketing and communications at the Charities Aid Foundation. This same organisation assisted with screening, short-listing and validating the volunteer applicants and the NPOs for the first two years of the Change the World programme.
In addition, Fiona has kept in contact with her fellow 2011 Vodacom Change the World volunteers, as well as her volunteer champion and has even provided some assistance to the 2012 volunteers. “Being part of the Vodacom Change the World programme was a dream come true for me. I so appreciated the time that I had on this life-changing, awareness-broadening and eye-opening experience. Although being on the front line of what our brave South African NGOs deal with on a daily basis is not for the faint-hearted, I had the most amazing year during the Vodacom Change the World programme and am so proud to have been one of the ten ‘pioneers’. It was a year in my life that I will never forget and the most fantastic opportunity. I would recommend anyone who is considering applying for Vodacom CtW phase 3 to do so when applications open!”